Vino: Designed for SEO

Friday FlightsI designed this site for Bruce Bauer, the owner of Vino….a wine shop in Portland, Oregon. Bruce is well-known for selling great wine at great prices, but that means he moves a lot of inventory through his Website (and his store).

Bruce wanted the Website to reflect the store’s activity. The Website was designed to showcase not just individual wines, but all of the special sales Bruce offers and all of the regular tasting events he hosts.

WP Categories

How did we accomplish that? In a word: categories. When Bruce creates an entry in WordPress (really just a blog post) he assigns the story to a predefined category. I designed the site to automatically display different categories on different pages. This allows Bruce to easily feature a wine as a “VinoBuy” or an “E-Special”, just by choosing the right category. These are designations that his customers know and love because they mean extra savings.

Design for SEO

I particularly like the solution I developed for Vino’s events pages. Take a look at the Friday Flights page, and you’ll see a static introductory paragraph. This text, which doesn’t change, gives visitors the basic facts about these weekend tastings. Right below that static text is an event listing that changes weekly as the wines change.

Here’s the best part: By using blog functions to create the text on the Vino Website, Bruce is generating a robust archive of content that helps his rankings in the search engines. It’s another example of how smart Web design can become a powerful marketing tool.

Explore the Website: http://www.vinobuys.com/

Markets, Patents and Alliances: SEO Success

Today, I’m interviewing one of my long-standing clients, Mark Nowotarski of Markets, Patents and Alliances, LLC. I’ve been providing online marketing help in order to boost traffic to Mark’s Website. Simple SEO We’re speaking about a new page that we recently added to www.marketsandpatents.com.  The page targets inventors who are posting their ideas on crowdfunding…

Use Video to Boost Your Site’s Traffic

Video is one of the best ways to funnel visitors to your Website. YouTube serves up more than 2 billion (yes, that’s right…BILLION) videos every day. Imagine what would happen if you could capture even a small percentage of that traffic to promote your business or sell your product. Wow! Before I go any further,…

Getting Free Press the Easy Way

In the past few months, I’ve had a lot of conversations about online marketing that can be summed up as “Everything old is new again.” Suddenly, there is a lot of buzz about press releases and how they can help your company or your product get free press. This is true…and desirable…even if your business…

twelve days of christmas…in portland

It’s the holiday season…time to take a few minutes from our busy work days to wish one another well, to embrace the people we love, and to celebrate some of our favorite things from the past year. I was planning to write a serious top-ten list that referenced professional affiliations and personal achievements. But it…